888 is set to launch a real money gaming product on Facebook in the UK. The ‘freemium’ Bingo Island product the company already has at the site will be upgraded to real money site. This will be followed by casino, slots and eventually poker.
Chief executive of 888 Itai Frieberger, said, “888 has long recognised the potential for social gaming. Our Facebook freemium (play for fun) offerings have found a significant audience and we are very excited by the opportunity that real money gaming on Facebook provides.”
Head of games partnerships for Facebook in Europe, Julien Codorniou, added, “Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games.”
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Gamesys was the first operator to offer a real money gaming app on Facebook in August.
888’s share price was up 3.63 percent to 112.75 pence at the time of writing.
Social network giant Facebook has this week announced its plans to expand its online gambling operations. Facebook currently offer a range of virtual betting and gambling game apps, which they use to advertise real money gambling. They now look set to offer betting and gambling direct from their own platform.
Real Money Gambling Facebook Posts
It was announced last night that Facebook have entered into a partnership with leading bookmaker Paddy Power. This agreement will see a new Facebook app launched that allows for real money wagering on football matches , horse racing and other sporting events. It is due to be rolled in the UK within a matter of days, although it is not clear when or if it will be available in other countries.
The online betting market in the UK is estimated to be worth around £2 billion a year, and Facebook is clearly after a slice of that. They will no doubt come in for some criticism as they’re already concerns that this latest move could encourage under age gambling. However, both Paddy Power and Facebook have made it very clear that advertisements for this new app will not be visible to users under the age of 18, and that there will be rigorous safeguards in place to ensure only those of a legal age can use the app.
Facebook Real Money Gambling
This news follows recent reports that social gaming company Zynga is getting ready to launch real money poker and casino games on Facebook. This is likely to happen soon, and will also be targeted towards users in the United Kingdom.